Are you frustrated trying to use Facebook to market your business?
Billions of people use Facebook every single day. I’m pretty sure that your ideal customers are included in that number and are using it actively to connect with their family, their friends, and their favorite brands.
That’s why you need to know how to use Facebook to market your business!
Well you’re in for a treat because that’s what the chat with my friend Sandy DeMarco was all about! Sandie is a social media manager and coach for real estate professionals. Her company is called Socially Branded and she helps them build authority and generate organic leads on social media.
Sandie shared share some tips that are going to help you effectively use Facebook to market your business so it grows. Why do you need these tips?
Because Facebook can be very, very useful in growing your community – which in turn grows your business. Now you need to have a strategy and a specific purpose no matter what social media platform you’re using.
The problem is most business owners don’t not leverage the power that Facebook holds to really grow a stronger community. So what can you do to use it effectively?
Do You Need A Facebook Page?
If you are connecting in groups or you want referrals you need a Facebook page. What happens when someone is looking for a person that offers what you do? They get on Facebook and they say, “Hey, does anybody know a person that does this?” So your friend says my friend does this! She can say she has a friend who can help. Then she can tag your business page and connect you two.
This is so much better because we’re lazy people! The likelihood of us going to search for a website or search for the information is unlikely. But on a Facebook page there is a link we can just tap and go over. That is powerful in itself!
So if someone wants to send a referral to you whether you’re on your personal profile or in a group, your presence is there. And that’s super important!
How Can You Optimize Your Facebook Page For Better Results?
Having a Facebook page is great for you to show up in searches. To ensure this happens, make sure that everything looks fresh and is up to date. People want to personally connect with you. Even though it is a business page, if it’s a personal brand, be sure to use a clear good picture of you.
DO NOT steal your banner image off the internet. First of all, the quality is terrible AND it’s someone else’s art. Even if it says free, it’s not really free because someone else has it. Take the time to create something on Canva and use your brand colors and your brand fonts. Also keep in mind your banner should say somewhere on there either boldly or subtly who you are, what you do, and who you serve.
Make sure all your links and all your contact information is up to date. Make sure your about section is filled out and up to date. Don’t overlook that whole our story section. Sometimes it’s called about us. This is where you can add another picture of you and a little bit more about what you do and why you do it.
Keywords, make sure you use them. Then make sure that your call to action button goes to the right place even if it’s just to give you a phone call. And there is an appointment setting function to that button. So if you don’t have Calendly or Acuity, people can actually set appointments right there on your Facebook page.
So be sure to audit your page regularly. Make it so that you look like you’re in business, you want business and you are ready to serve.
Other Benefits of Having a Facebook Page
Don’t have a website? You’re not alone! A lot of business owners or owners don’t have a website yet. The next best thing until you get a website up and running, even if it’s a one page website, is to have a Facebook page.
Facebook is the new yellow pages! When people want to know more about a business they will go to Facebook and do a search. They can also see announcements, reviews if it’s a restaurant and more. As mentioned earlier, you can also get referrals.
Using Video to Build Engagement
Video is top performing content on Facebook. You have the choice of either showing up live or in a premiere video. Premiere is a pre-recorded video that you upload. But because you’re going to be live in the comments, it counts as a live stream. Live stream is the one that really is almost number one because people engage. And that’s what they want! They want that retention, they want that engagement.
When uploading a video you just choose choose premiere at the end. You can set up the whole post and it creates a post in your feed so that people know that this video is going to be premiered. Then people can check off a little section that says that they’re interested in getting a notification when it starts. So you create that post and you can gain momentum until the day that it’s aired.
Remember, people prefer to watch video over reading a post. And they prefer to watch the video with captions. So definitely add those captions when you can. There’s a great editor in Facebook too! Even if you live stream, you can still add your captions. And you can actually go in and edit those captions.
Remember people want to see your face! Video is almost like that trustworthy trait. They get to see your nuances, see how you speak, and decide if they resonate with you or not. It’s a great way for people to really connect as if they’re standing in front of you. So it really is the way to go!
To hear all of my chat with Sandie and get the rest of the tips to help you use Facebook to market your business, tune in to episode 45 of the podcast. Click below and tune in on your favorite platform.
Connect with Sandie online:
Connect with Sandie on Instagram
Connect with Sandie on Facebook
Connect with me online:
Follow Me On Instagram: @the_shannonbaker
Follow my Facebook page: https://www.facebook.com/theshannonbaker
