If you’re ready to increase your visibility and get more eyes on you and your business then this blog post is just for you! Let me start by saying you can totally do that without having to spend countless hours creating content or being active on social media. Today I’m chatting with Lisa Simone Richards, a PR and visibility strategist, and we’re going to talk about the difference between content and visibility for starters. Lisa also shares her ABCs of visibility and the different types of media that will help you leverage time and other people’s platforms to increase your visibility. So after you read this article or listen to this episode, you will have the basics you need to create an epic year for your business.
Shannon Baker
So I want to welcome you to this week’s episode of the podcast. And I’m excited about today’s topic, but also about chatting with today’s guests, which is Miss Lisa Simone Richards, which I recently connected with her through one of my biz besties. She was on her podcast. But one thing I picked up from Lisa story is that early on in life, she was meant to pursue a career in media and public relations. So Lisa is a PR and visibility strategist who shows coaches and entrepreneurs, how to leverage other people’s platforms to get exposure, build authority and credibility and increase their sales. So before we dive into today’s conversation, Lisa, tell us a little bit about your journey to becoming the strategist you are today.
Lisa Simone Richards
So okay, I’m so excited to be here. First and foremost, thank you for having me. There are two key moments when I can realize that I was like, Yeah, this is exactly what you’re meant to do. And the first one was when I was somewhere around 11 or 12 years old, and I had a subscription to Teen People Magazine, if anyone remembers that one from back in the day along with like Teen Beat and Tiger Beat and all those good classics. And I remember seeing the Letter to the Editor section thinking how cool is that, that you can write and submit a letter, and then all of a sudden, it’s going to show up in this shiny magazine that goes across newsstands, all over the country – countries, specifically because I’m here in Canada, so the States and Canada.
So at the time, you know, I was in Girl Guides, I knew how we did the segment on how to write a letter and how to dress an envelope. And I knew my mom kept the stamps at the back of her wallet. So I wrote the letter, sent it off. And lo and behold, three or four months later, the issue came in the mail. It had, I can’t find this online for the life of me I want to find if anyone can find a cover this magazine drop it my way I’d love to see it. But I very much recall a turquoise cover with Jonathan Taylor Thomas from Home Improvement. And he was wearing a red shirt. And I had such a crush on him. So I was like, yes, this issue! But when I opened up the magazine, I saw my letter to the editor in there. I saw my name in there and I was like, Okay, that’s cool. That was the beginning of me getting hooked. Then fast forward, I guess I’d always kind of comes back to a little bit of TV too, which is interesting.
Fast forward to my first year in university and I was having lunch with a girl named Lindsay she was in fourth year in the same city as me and she was about to graduate and she was going to PR school. And I’ve never heard of PR school before. And this is in 2002 when Sex in the City was in a tea day. Shout out to everybody who just finished watching and just like that, but Samantha Jones who was one of the key for characters, she was in PR and public relations and she made it look glamorous and sexy and it was fashion and beauty and parties and I was like I’m into that I am so damn for that.
So I ended up spending four years at university volunteering in various communication roles on fashion font art, sorry, charity fashion shows, university students Council moved up to VP communications in my sorority ended up going to the same PR school as that girl from fourth year. And then my career went started off with fashion and beauty live The Devil Wears Prada lifestyle for a little while worked in an agency setting. Some of my clients were staples, Virgin Mobile, got to meet Richard Branson Crayola as well. And really fast forward the long story short moving up to where we are today.
Around 2015, I promise it does connect with today, around 2015, I was seeing so many people leave their safe nine to five jobs. They were making solid five, six, multiple six figure salaries and they want to take a chance on themselves. They wanted to do something they were passionate about. It could be opening opening a coaching business, it could be opening a studio. But if they were good at what they did, but they weren’t good marketers, they couldn’t go back to the agency that I used to work at because they’d be told 100% We’d love to sign you as a client, it’s $10,000 a month for a 12 month retainer, just sign here. So I became really passionate about teaching small business owners, entrepreneurs and coaches.
Here’s how you make your own visibility opportunities. Here’s how you come up with a cool idea. Here’s how you find the right place to get seen by your ideal client or satisfied whatever that business objective is. Here’s how you figure out the person who gives you access, whether it’s the producer of a TV show or the host of a podcast. And here’s how you actually ask them for access. So I’ve loved like essentially putting publicists like myself out of business, and sharing with my clients. Exactly. Here’s how you do it.
And one of the most gratifying things for me is I even think about scrolling through my Instagram feed earlier today. And I was going through my stories. And I saw one of my client friend stories pop up. And it was like an article she had just published on Reader’s Digest and I was like, Ah, you graduated two months ago and I love it. You’re still doing this. The next title in that story, a podcast she’s been featured on I’m like, I love seeing you guys just went over and over again, taking the skills that you learned and using them for the lifecycle of your business. So briefly and in a nutshell, that’s who I am and who I serve and what I love to do.
Shannon Baker
Great and one thing I love is that in nowhere did you say what you need to do on social media to be more visible. Because that’s what most people think when they hear the word visibility. Oh, I’ve got to show up on social media to build my credibility. And that’s what we’re going to dive into today. So from your perspective, how would you define the word visibility?
Lisa Simone Richards
Well, I love this question. So I like to actually make a distinction between two words that I think we hear a lot in the coaching industry, there’s content, and there’s visibility. So I think we’re all very familiar with content, creating content on your static posts being present on stories, I still haven’t done this, and I plan not on doing this, but like the dancing, the pointing thing with reels and the Tictoks. Like, hey, if you enjoy doing them power to you, I love watching it, and I’ll give you a heart, but I’m not going to be the person doing the dancing.
Shannon Baker
Me either, I’m with you, not happening.
Lisa Simone Richards
That’s you and me both. So content is what we are creating. And that’s what nurtures our existing audience, the people who are already following us, the people who are already in our Facebook groups of people who are already on our email list, we get to create that know, like, and trust factor with them. So we need to make sure we’re showing up for them consistently so that they don’t forget that we exist. That’s what creating content does. It nurtures our existing audience. I find people often confuse this with visibility, and what visibility is getting seen in front of new audiences, it’s reaching new people.
So the analogy that I like to give is, if you’re going to make content for the same 1000 people over and over and over again, you can’t be surprised that you’re not seeing your sales grow. Because you’re not growing the number of people you’re getting in front of when’s the last time you looked at your email list or your social media following to see how much it’s grown over the last 30 days? Has there been attrition? Has it gotten smaller? Or is it stagnant? So it’s important that we’re remembering every single week, we need to get more followers get more subscribers, and of course, we want to be attracting qualified leads, not just people who are liking and commenting to people who are have a problem that we can solve people who are buyers, we need to focus on consistently getting visibility to reach these new people. And I love doing it using or not using because language matters not using leveraging other people’s platforms.
Shannon Baker
I love that! And then I know, you just pointed out the difference between visibility and content creation. But I’m finding that people are also confusing the words visibility and public relations because they are not the same thing. So how would you describe it to people so that they know how different they are? Even though they seem like they’re the same? But in reality, they are not.
Lisa Simone Richards
So it’s really fun to actually have this conversation at a higher level. Because I find a lot of the talking that I do I end up using visibility PR publicity very interchangeably, exposure getting seen intentionally my when I’m using those words, I’m saying getting seen by more people. When I think about the difference between visibility and public relations doing this at a higher level, public relations is thinking more about your entire brand focus, what is your what’s your reputation? What is your perception? What is the image of your brand? Who is that person that you’re attracting? Visibility is getting seen? It’s more tactical, where public relations is more of the overarching strategy.
So I find in a lot of the conversations I’m typically having, I don’t get to get that in depth in the nitty gritty. So thank you for giving me an opportunity to flesh out some skills I haven’t used in quite a number of years. But yes, it’s really the difference between simple tactics that maybe you’re going to work for this launch right now. But is it a part of your brand’s future a year from now to be positioning yourself that way, using those colors using those words? So we’re kind of thinking about the tactics versus the overall brand perspective?
Shannon Baker
Great, no, that is perfect. And that leads me to the question where I know you’re gonna light up, your ABCs of visibility.
Lisa Simone Richards
So one thing that I am, two things that I am, I’m very mechanical, I’m like, Okay, here’s here’s what to do to get the result. I wish I was a little more touchy feely hair braidie, but I’m not. I’m like, this is what we do. Let’s get the result. That’s why we’re here. I’m very mechanical. And the other thing that I was gonna say about the ABCs of visibility, I’m very intentional. Why are we doing the thing we’re doing? We’re not just getting visibility. We’re not just getting seen to fluff our ego.
And maybe we are to be clear, but I want to know what what’s the purpose first, one of my clients, Cassie, she was my first private client back in 2015. And she said to me, Lisa, I’ve been reading SELF magazine my entire life. She was a personal trainer, by the way. And she was like, if I could just see my name in print, I’d be super happy. That is the wind for me. I have read this my whole life to contribute an article to it would be a win. So wasn’t about client acquisition. It was really about just getting that validation, if you will. And I don’t say that from an ego perspective. I was in a magazine. My mom was proud of me. She didn’t tell me to go get another job and she showed to the family that felt great.
So Cassie was clear that she wanted to see her name in print. But for some people, maybe the intention is to actually get new clients. And that’s going to change where we want to be seen. So let’s get clear on the intention. And this is where the ABCs of visibility come in. So I’d love for everybody who’s listening to understand to really actually understand which letter Do you resonate with most A, B, or C.
So A stands for awareness. This is when you want to get in front of your ideal clients so that they know you actually exist. If your ideal clients don’t know about you, they can’t work with you, they can’t hire you. So you want to get in front of your ideal client when it comes to awareness. B stands for Buzz. The movie that I’m looking forward to seeing next week is the Batman with Robert Pattinson for anyone my age we all know from Twilight. Now here’s the Batman, even my mom knew this when I talked to her.
The movie Batman, it’s everywhere. I can’t avoid it. There are billboards, there are commercials, Rob’s in a bunch of interviews, somebody is in a relationship, somebody broke up, they’re on podcasts. So it’s hit me on the head enough times that I’m like, hey, this weekend, you want to go see the Batman much to my husband’s surprise.
So when you have a course coming out when you’re about to open up an offer a program have a launch? You can’t just mention it once. It would help amazing would it be for your launch. If that month, you could book maybe five different Instagram lives on other people’s accounts, you could do a guest training in someone else’s mastermind. Maybe you also appear on five podcasts that month. So all of a sudden, somebody who’s in your circle in your world. They’re like I’m hearing Lisa’s name all over the place. What is this thing I can’t get away from it, you want to create buzz.
Finally, rounding this out is the seat which stands for credibility. And this is typically when you’re in more of a mature phase in your business, you have clients, you have your programs you have your offers. And now you’re at the point where when you think about the people whose courses you’ve bought, the people whose masterminds you’ve joined, you want to join those ranks, you want your name set in those sentences, you want to elevate from just being any other coach on the internet, who’s hung up a shingle to being the coach having that expertise and that authority status. This is Building C credibility. So you could be focusing on either awareness, buzz or credibility, and a story that I love to tell to illustrate the difference. Because a lot of people I find tend to find themselves in awareness or credibility there, they identify with A and C the most.
And I remember being on a call last night with a copywriter. And she was relatively new in business, she works with brand new business coaches who are looking to get a sales page or their first funnel done. And she was saying to me, Lisa, I would love to be featured on, and I’m making up the name of this podcast here. Um, she would say I’d love to be featured on the coffee chat, for example. It’s a podcast that all the people whose courses I’ve been on or have done, I’ve been in their mentorships if I get on the coffee chat, that will really cement me and help me know that I’ve arrived. And it’s like, awesome, I hear you. And right now you want clients who are new in business to hire you.
So chances are those clients are not listening to podcasts like The Coffee Chat. They don’t have time to go that in depth and coffee, and then also in sales and in marketing and in branding. They’re listening to general online business podcasts. So why don’t we shift the focus to getting you focused on that, and not only will you be reaching your ideal client, but now you’re The Copywriter on this online business show rather than being another copywriter on another a copywriting podcast. And that was an eye opener for her. So a lot of the times the sources that we like the places that we pay attention to the groups, we’re in the magazines, we read the websites we go to the podcasts we listen to, might not be where our ideal client is paying attention. So we need to be clear on the intention. So it satisfies the goals that we have for our business from the jump.
Shannon Baker
No, and I appreciate you pointing that out. Actually I had a conversation with one of my clients this morning. And one of the projects that we were talking about for later this year, her mind immediately went like up four levels from where we are right now with this process. She was like, oh, we need a sponsor, and we wanted this and we should be able to do that. They’ll put some money towards this campaign. And I just paused and looked at her and she was like, wait a minute, you don’t look like you were filling when I said I said no, it’s not that I’m not filling what you’ve said. But right now, you’re you haven’t positioned positioned yourself to where a sponsor is going to pick up this idea. You’ve got to bring awareness to it first, so you’ve got to run it so people can see how it works and what the intention is with it before someone’s gonna even think to consider it for sponsoring. So like you said, it’s like jumping from A to C but you haven’t done the work in between and it happens so often.
Lisa Simone Richards
It’s funny, I often have to be the truth teller for people in their businesses. They’re like, I want to be informed them like he started a coaching business three months ago. We’re gonna work to get in there. And let’s do the thing that makes sense, right now everyone’s like, I want to be an Oprah tomorrow. I’m like, we’re not quite there yet. And I even think about when it comes to getting visibility, we have to get started somewhere, you know, when we’re starting hosting events, we have to get started somewhere. And then we grow very rare as the people go to like the biggest name from the jump.
I had one client who their first media segment ever was the biggest daytime television show in Canada that was live at national. That’s rare for it to happen that way. And I also want to say that’s probably not the best, like, would you want your first appearance to be on a national platform? But what if it doesn’t go? Well, what if you’re still working on your messaging, so there’s so much value to doing things and I’m not saying to play small to be clear. But there’s so much value to doing things from a humble beginning level, and then grow so that by the time you’re involving sponsors, or you’re on a national platform, you have a bit of practice, and you have that confidence to help you do a really great job and shine from a bigger level.
Shannon Baker
There you go. The confidence building… the confidence is key, which if you do right, you can’t not do it, and then go big, and it fail. And then that’s just going to destroy their confidence in what it is that you’re trying to do. I love the build up. That is awesome. So when it comes to visibility, we were kind of talking about this before I hit the record button. podcasts have become a great way for people to get or to leverage someone else’s platform. But everyone’s approach to being pitched or pitching themselves for podcasts aren’t necessarily that great. So do you have a few tips that you could share to help someone who’s thinking about using podcasting to kind of leverage their visibility to help them be more successful?
Lisa Simone Richards
100%. So I want to do a nod for podcast. First, I want to lean into the biggest mistake that I see people make when they’re asking to be featured on a podcast. And then we can talk into some tips that are going to help you successfully land one. And now I’m just like, what was the first thing I said there? How am I going to go back to that? One. So acknowledging the power of podcasts. I love being featured on podcast consistently. I love having conversations, we’ll post like you regularly, what a win win opportunity that I get to create a new relationship, I get to share ideas with an audience and the for the people who are actually interested in what I’m sharing. And if they listen to this entire episode, that there is a way that I can say, hey, here’s how you can get a little bit more and learn a little bit more about me.
So podcasts are such a powerful tool to really start building that expertise, that search ability when someone looks your name up, and they can find you not just on your own platform, but on someone else’s platform. And a podcast is one of those examples. So I think totally echoing the power of podcasts, love, love, love that. Number one mistake I see people make when they’re asking, hey, could I be a guest on your show is that they make it about themselves that they don’t lead with value, it’s the most important thing to remember that the podcaster you’re reaching out to their primary goal is to create value for their listeners.
So if you come at them on that level, like you know, I know, you want to create value for your listeners. And here’s a topic that I think will resonate with them versus saying, Hi, I’m Lisa Simone Richards. I’m a PR and visibility strategist and I have a six month program. Can I come on your show and talk about it? Like that wouldn’t that wouldn’t even, hopefully able to fall in the spam filter, but also would have gotten a delete. It would never have gotten a response. So when we think about not what’s in it for me for getting on this show, but thinking how can I add value to this person’s community, that’s when we’re going to create that win win win, the win for me is that I get an opportunity to get exposure in front of a new audience, the win for you is that you get to bring some content that maybe you wouldn’t have given them personally. And you can bring some outside expertise, you bring podcasts and guests onto your show. And they get to bring in another element or layer of content that wouldn’t have happened otherwise.
And then for the listeners, it’s a win because they’re learning something, they’re leaving the episode with something they can put into practice. So when you take that win-win-win approach and you lead with value, your responses are going to be dramatically different from when it’s Hey, how can I get access to another audience and use somebody else’s platform? Remember earlier, I wanted to make that distinction between using and leveraging. People can smell when you’re out to use. There’s nothing wrong with leverage. But what is your intention again going into it. And if it’s to lead with value, then people are going to get a sense of that energy from you. Not to go all super woo. But people can tell people can tell.
Shannon Baker
Yes, we can. No, and that is key is the value because I get a lot of pitches and it’s Oh, she’s been first of all there third party pitching so it’s not even a direct pitch from the person but it’s she’s been on Forbes and she’s been featured on this channel and she’s been featured here and she’s done this and has this achievement, and I just glanced over it and Hit that delete button because I don’t care where you’ve been, are you going to bring some valuable nuggets to my audience that’s going to benefit them that that’s all I care about. And nine times out of 10, they’re not, I don’t even look close enough to figure it out, because one we were talking about as well, I don’t have a relationship with them.
So I don’t really know that they’re going to bring value. So that’s one other thing. This is insight for anyone that may be thinking about applying to be on this podcast. And most podcasters feel the same way. We want a relationship, we need the connection, build the connection and relationship ahead of time. And it increases your chances of being able to leverage our audience to continue to spread your word and kind of increase your digital footprint in the multiverse.
Lisa Simone Richards
Absolutely. And that’s one of, that’s a perfect segue into like some of the things we can be doing to pitch successfully. And just like you said, pitching cold can it can’t work, but why not pitch warm instead. And here’s what I mean by that. Imagine your email pitch, just showing up cold in someone’s inbox, versus it showing up in their inbox. And then that having a sense of familiarity with like, I think, seen that name before, what if you’re already following them on Instagram, and you like their stuff, and you commented on it, and you DM them from a story and there was some interactions there. So by the time you’re sending something to their inbox, there’s almost at least a sense of reciprocity that like, you know what, I’ve had interactions with this person, I’ll at least get back to them versus that delete button. So start warming somebody up, if you know, intentionally, I want to reach out to this person, start getting their foot in the door, start trading that connection.
Something else, you know, another thing that I can riff off of, from what you were saying, the way in which you order the content in your pitch matters. So when the pitch begins with, Hey, this is Lisa SImone Richardson, she’s been featured on Forbes and this and that neither nobody cares at this point. I know, it feels like super cool for us. But we have to get the other person interested and invested before they even begin to care about us. So one thing I noticed in pitches is that that kind of comes towards a top all you need. The beginning is something like Hi, I’m Lisa Simone Richards, I’m a PR and visibility strategist. And I work with online coaches who want to get seen everywhere context in a box, that’s all you need to know, later down the line, maybe towards the end of that pitch I made, you know, do a little humble brag sheet of all the different places I’ve been featured.
So you get that sense of okay, she’s not new, she knows what she’s doing. She’s done this before. But it’s not what I’m leading with. Because at this point, somebody doesn’t care. So we need to actually start with the things that they care about. Then towards the end of the ask, we can say this is why I would be a highly qualified person to speak about this topic. But if you lead with that they haven’t started to carry out so they’re not going to get far enough to learn or be interested in why you’re the right person. So order absolutely matters when you’re putting an offer out there.
Shannon Baker
Yes, that’s a perfect tip. Order does matter. Value, like you said, lead with value. What do you do? Who do you do it for? Because hopefully, you’ve listened to whoever the person’s podcast is. So you know who it is that they’re serving, and that there is value and alignment between the two of you. And then what are you bringing? Because I get a lot of pitches about topics that have already been featured on the podcast, it’s like, have you even listened? No, this lets me know you haven’t. Because we just had that that topic was last week.
Lisa Simone Richards
One thing like I’m gonna play with you on this one, sometimes I’ll be reaching out to a podcast, and I’ll see that they’ve had somebody else who talks about PR and visibility. And I will say, I saw that recently you had so and so on the show. And I know you’ve covered it from this angle. But here’s a different perspective that I’d love to bring. So that helps them know, okay, she is paying attention. This isn’t just a blanket pitch that 20 other people got. And she’s giving me a reason to continue the conversation on this topic, but giving it a different perspective.
So I actually want to say don’t feel like because you’ve seen that topic covered now oh, well, I can’t reach out at all. Be creative. What’s another way that we can talk about it? Hey, I know you covered like one, two and three, the starting process of visibility. What if I came in for an episode and I talked about what to do as a guest on a podcast. Now there’s a way that we can interestingly, continue that conversation that you already opened up. So creativity also wins points.
Shannon Baker
Yes. And that’s a good point. Because I mean, if you look over my first 100 episodes, I’ve had multiple people on one talking about Instagram, but they’re different aspects of using Instagram that they’ve talked about. So that is key. What unique value do you bring on a topic that you know has already been featured on my show, or even if you’re already connected to a guest that’s been on the show, use what you have to get your foot in the door. It comes down to the relationship. If you have a relationship with someone that I’m already connected with, and they’ve been on the podcast, nine times out of 10 we have the same kind of good vibe between each other. And I’m at least going to look at your pitch and not just hit the delete button on it.
Lisa Simone Richards
And again, relationship trips are so key when you think about. Let’s say you booked a podcast a week, roughly, if you were intentionally pitching shows, and you successfully landed 52 podcasts over the course of the year. Number one, that’s incredible exposure. But let’s go beyond that. What about those relationships? You’ve connected with 52 individuals and 100% not everyone’s going to be your BFF BFF. But you know, I think about I pitched myself to be on Abby Herman’s podcast, the content experiment last year, and our episode aired in May, guest to reach out this year when I was doing a collaboration with another coach. I was like, he could be great for this. Abby Herman. And Abby came in and I was a resource for her and she had a great experience connecting with that individual. This year, Abby reached out to me and she was like, hey, you know, we have some synergies, what do you think about doing a JV webinar together?
So how cool is it that that one outreach cold us didn’t know her? I was able to create value with her for her through an introduction. Now we’re partnering together on something. So again, let’s go beyond just like what can I get from this? What’s the exposure? Yes, exposures. Awesome. I’m a peer and visibility strategist. I’m not going to sit here and say that that’s not a great goal to have. But let’s take it deeper. How can we create relationships? How can we give back to these individuals? How can they maybe be affiliates for us in the future? How can they be partners for us in the future? Maybe we mail for each other in the future? Maybe we go live on each other’s Instagram or Facebook, the possibilities are endless. So remember to see these people as people and not stepping stones to reach your ideal client?
Shannon Baker
No, one. Abby is amazing. I’ve been connected to Abby for several years. So he’s like, our circles are crossing like so many different when you’re old? Yeah, that comes back to as you mentioned earlier, What’s your intention? Is it just to get in front of the audience of the podcast? Or is it really to build the relationship because true collaboration goes beyond just the initial conversation that’s on the podcast, and I have some amazing relationships that started from a podcast. But as you mentioned, we’re partnering, whether it’s me speaking at a summit or them doing a training in my Facebook group coming on the podcast been on the podcast more than once, me doing a mini training in their pocket on in their Facebook group. It’s like there’s so many opportunities beyond just the initial connection, but you got to nurture that relationship.
Lisa Simone Richards
So we did the visibility. We met the people. Then you got to nurture. The two go hand in hand. Love how we brought that all full circle!
Shannon Baker
Yes, that’s the key. And that was my goal with this episode. To enlighten everyone to know. And nowhere in here, did we really talk about social media, because that’s just the vessel of you communicating where you’ve been visible. But it’s not the visibility piece that I feel is really going to move your business forward is the connections that you make by being intentional with the way that you show up or the way that you increase your visibility. So this was has been great. I knew it was gonna be great, because you’re
Lisa Simone Richards
Great! Oh, thank you, Shannon. If there’s even one thing that I can layer on, because I know we could go on and on and on about this. But you say things and you drop nuggets, and I want to add on top of them. I want to encourage people to not just think about the platforms. Don’t just think about the tactics. I find so many coaches are focused, Hey, what should I be doing on Facebook? What should I be doing on Instagram? What should I be doing on tick tock, and there is merit to understanding the platforms. But remember that they will all die. This isn’t me being morbid.
Remember MySpace? Remember, fine. Remember, Periscope, maybe you don’t. But Facebook will go that way. One day, Instagram will go that way, one day, and then new platforms will emerge. So it’s really powerful to focus on the principles, the tried tested and true relationship building strategies, exposure and visibility strategies that no matter the platform, they will endure. It’s so fun to think about even my career evolution over the last few years.
I was like, Oh, my gosh, is publicity going to die? Like I haven’t I don’t have cable. I haven’t bought a magazine in years. Are we going the way the dinosaur? And then I realized, no, this is a very translatable skill that the platform’s have changed, and they have evolved. And it’s great because they’re actually way more accessible now. But the fundamental skills I learned 20 years ago, are 100% applicable today. And I love that I’m still seeing my clients seasoned long after they’ve graduated from working with me. So focus on the long term game and what you need to learn there. Awesome.
Shannon Baker
So now, I know. Lisa has dropped some nuggets in the 20 minutes or so we have been talking so there is plenty more for you to learn. So Lisa, where can they connect with you online to one initiate that connection between the two of you continue to learn from you, but also hopefully, make a connection and grow that relationship with you?
Lisa Simone Richards
Yeah, you know what I, I have three things that are usually one of three things that I’ll often share pro-tip for everyone listening, only pick one call to action. No one likes you enough that they’re going to do 10 things at once with love. I’m saying that for myself here. So the thing we’re gonna do, love to share because it’s relevant to the conversation that we just had about, you know, pitching do’s and don’ts and what you should be doing and what a good one looks like. If you’re like, you know what I’m sold, I would love to leverage someone else’s platform, I would love to send them a pitch, but I don’t know what to write and how to do it. I’m going to save you some time and help you out.
If you head over to www.theperfectpodcastpitch.com you can download my pitch template where I walk you through. This is going to be funny, where I walk you through how to do a good pitch. I give you a fill in the blank template. And here’s the funny part that we’re both going to laugh about. It’s the pitch that I used to reach out to Abby. It’s the word for word pitch that I used to reach out to Abby to get onto the content experiment. So you can see the pitch that I use to get a yes from Abby to be on her show that helped us develop a relationship where I was able to share her with another coach to why we’re working on a project now together in March of 2022. So you can see why it’s composed the way it is, and then you can draw inspiration for creating your very own. So again, that’s over at www.theperfectpodcastpitch.com.
Shannon Baker
Awesome! And I’ll drop a direct link to that in the show notes as well as a link for you to connect with Lisa on Instagram because she shares lots of nuggets on there too. And that’s a good way to start the relationship in talking to each other. So this has been like awesome! Like a lot of great, great tips. Even in my mind I’m like oh I can’t wait to transcribe this so I can pull out some more nuggets even for myself but thank you again for coming on and sharing this with us. And hopefully everyone has learned at least one thing that they can do better to improve their yeses and increase their visibility.
Lisa Simone Richards
Thank you so much for having me! I love this conversation. I hope everyone doesn’t just see this as really cool information in a notebook. But actually just like we said, take at least one thing, put it into practice and create transformation in your business.
