Hey there, I’m Shannon Baker.
I’m a coffee-loving systems geek for entrepreneurs who are tired of doing it all themselves. I help you build better business systems so you can finally breathe and live their legacy, not just leave it behind.
But let me back up a bit…
How it all started
I launched my business in 2012 while still working full-time and raising a young daughter. After years of supporting C-suite executives behind the scenes, I knew how to keep things moving so their business would grow but I wanted more flexibility, more purpose, and honestly, more peace.
So while enjoying a cup of coffee with a friend, I had what I now call my “Start Here” moment.
She said: “You’ve got the skills to run this show. Why not use them to start your own business as a virtual assistant?”
So I did!
I started my business… and quickly realized I was in way too deep.
I was wearing every hat, chasing money, and duct-taping things together just to keep the money coming in. From the outside, my business looked successful. But behind the scenes, I was overwhelmed, burned out, and ready to quit.
So I hit reset!
I cancelled all of my contracts, took a part-time job to ease the financial pressure, and took the time needed to identify what needed to change.
I invested in coaching and paid consultations. I took time to slow down and get clear on what I wanted to do. And I gave myself permission to rebuild differently…with intention this time.
Here’s what I figured out:
Why I wanted to pivot and keep my business open
Who my services were for (and who they weren’t)
What I wanted to offer and how to deliver it
That I needed a clear, signature process (The POWER In Motion Framework)
That I couldn’t keep sacrificing quality time with my family to grow my business
And that I needed systems to make it all work without taking over my life again
Out of those lessons learned, the Mind Your Time Systems & Sanity Suite (MYT Society) was born.
The MYT Society is the framework I wish I had when I started my business.
It’s where strategy meets simplicity. Where operations stop feeling heavy. And where high-achieving women finally stop winging it and start building real structure without the overwhelm to avoid burnout.
Inside the MYT Society, I’ve turned everything I’ve learned into step-by-step tools, guided Momentum Maps, and focused support to help you simplify the back end of your business and move forward with clarity and confidence.
And while I started this business to support women…
…what I’ve built is helping founders across all industries.
That said, my heart will always be with the women who are trying to do it all, hold it all together, and still dream bigger. That’s why my messaging speaks to you. Because I know what it’s like to carry it all by yourself. And I know how to build a business that won’t break you in the process.
This isn’t just systems strategy. It’s life strategy.
If you’re ready to stop spinning your wheels and finally create the structure you need, you’re in the right place.
