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Why September Is the Best Time to Reset Your Business

If your business feels scattered and heavy and you’re starting to question whether you can keep this up, this is your wake-up call to reset your business. And no, you don’t have to wait for January to start over. In fact, I don’t recommend it. 

For me, the most powerful changes in my business have always started in September, which is when I reset my business. I used to chase everything. The new strategy. The hot trend. The tool that promised freedom but came with more chaos. I’d jump from one thing to the next hoping something would finally stick and give me the clarity I was craving. 

Spoiler alert: it never worked! What finally changed things wasn’t a program or a productivity hack. It was a mindset shift. I stopped treating the end of the year like a wind-down and started treating September like the start of Q1. That one move changed the way I operate entirely.

Instead of scrambling to plan when my energy was low and my schedule was packed, I used the fall to slow down, review what was working, and focus on what needed to change. It felt like taking control again. It gave me space to reset my business with intention instead of reacting out of pressure or burnout.

Back then, I was running a virtual assistant business that looked great on the outside. I was booked out,  had consistent income, and had cut back my day job to work part-time hours. But I was miserable! I had no systems, no boundaries, and no room to breathe. 

I was constantly cleaning up messes, both mine and my clients’. Every day felt like I was putting out fires. That’s not what I started my business for! Eventually, I made a decision most people would avoid. I burned it all down. 

I walked away from clients and went back to part-time work because I needed space to think. Honestly, I almost gave up on entrepreneurship completely. But deep down, I knew I wasn’t done. I just couldn’t keep going the way I was. So I got clear on what kind of life I actually wanted and the kind of business that could support that. Then I rebuilt everything from scratch.

This time, I didn’t just build a business. I built one that was aligned with my values, supported my lifestyle, and gave me the freedom I had been dreaming of. And I did it by focusing on what actually matters, my vision, my goals, and my backend systems. I don’t wait for a new planner or a new year anymore. Every September, I come back to the same reset rhythm. It’s simple, but it works.

First, I revisit my mission and vision. If you don’t know why you’re doing what you’re doing or where you’re trying to go, you’ll keep spinning. Clarity here makes everything else easier. Next, I set one goal for the next 90 days. Not five. One. Focus creates progress. Then I audit my systems. Because let’s be real, a clear goal without the structure to support it is just another to-do list waiting to burn you out.

That’s where the Back Office POWER Checklist comes in. I created it because I was tired of helping women with strategy only to watch them get stuck because the backend wasn’t ready to handle the growth. The checklist shows you what’s missing and what to fix first so you can stop guessing. And if you want to go deeper, the POWER In Motion Jumpstart Session is where we build a 30-day plan that actually fits your life and capacity.

I know what it’s like to feel behind. I know what it’s like to think you’re the problem when really, it’s your systems. But this isn’t about doing more. It’s about doing what matters most. You don’t have to burn everything down like I did to reset your business. You just need a clear path forward, a structure that supports you, and a little breathing room to remember why you started in the first place.

So if things feel off, don’t wait for the new year! Start your business reset now. September is your chance for a fresh start. You get to decide what comes next. And if you want support to figure that out, I’m here when you’re ready.

If you would like to hear the expanded version check out the podcast episode below.

3:23 – The moment I stopped chasing shiny objects and started treating September like the start of my year

6:16 – Why I shut down a financially successful business and how that season helped me reset with clarity and intention

8:31 – The scary investment that helped me discover my mission and build a business that is aligned with my values

12:44 – The three-step reset plan I revisit every year to realign my business with my mission and goals

16:31 – How to use the Back Office POWER Checklist to identify what’s holding your business back right now

17:38 – Why the POWER In Motion Jumpstart Session is the best place to begin if you’re ready to reset with support

Resources Mentioned:

🔧 Ready to simplify your back office and finally feel in control?

🧭 Feeling stuck behind the scenes? Let’s clear it up. 

Book a POWER In Motion Jumpstart Session, a focused 60-minute strategy call where we’ll identify what’s holding your business back and map out a custom 30-day action plan. You’ll walk away with clarity, direction, and a backend that’s finally in motion.

📋 Grab the Biz Ops Checklist, a fillable PDF, to quickly audit your back office, spot inefficiencies, and create a smoother, more efficient operation!

If your business feels heavy, scattered, or stuck in the same cycle every quarter, this episode is your reset button. Today, I'm going to talk about how to use this season — meaning right now — to take control of your business growth without burning out. September is my January, and after today, I think it might become yours too.

You're going to walk away with three powerful steps you can use to reset your vision, clean up the back end of your business, and finish this year strong. And I've got a resource that's going to make this easier for you.

Welcome to the Mind Your Time Podcast. I'm Shannon Baker, your coffee-loving host and business operations strategist. If your business feels chaotic and you're tired of spinning your wheels, you're in the right place.

Each episode contains bold strategies and practical insights rooted in my POWER In Motion Framework to help you streamline your operations, reclaim your time, and grow without burnout. So, whether you're just starting out or scaling to six figures and beyond, I’ll help you simplify, set boundaries, and build a business that works for you.

So grab a cup of coffee or your favorite beverage, and let's dive in.

Let me start by talking about a common challenge I see among entrepreneurs — whether they’ve just started bringing in clients, are on the verge of hitting six figures, or are just beyond that milestone. They tend to jump from one thing to the next, never really giving anything enough time to work.

There’s always pressure to try new strategies. We have a tendency to chase what’s trending, and that can be overwhelming. I know firsthand — I’ve been there, chasing shiny objects, chasing money, and feeling like I was missing out on something if I didn’t hop on every opportunity and new idea that came my way.

So how do you decide what truly deserves your time and energy? How do you filter out the noise and focus on what actually matters so that your business can grow?

For me, the answer came during a season of reflection and reset.

That’s when I decided to make September 1st my January. I’d heard the idea before — for years, actually — but when I finally started doing it myself, it stuck. It felt like the perfect time to pause and redirect my energy. Not just to finish the year strong, but to reset my goals, review my systems, and realign in a way that supported the lifestyle I was craving.

And that one shift made an immediate difference.

What I didn’t realize until I made that change was how much I’d been waiting for a new year to fix everything. I was waiting for a new planner, waiting to create a new strategy, waiting to fix what really needed to be rebuilt in my business from the inside out.

Instead of scrambling to set goals and "restart" in January — when my energy was lower, the weather was cold, and my schedule was already full — I started using the fall to build momentum. I treated September like the start of Q1 for my business.

While everyone else was winding down for the holidays, I was laying the foundation for the business I wanted to walk into on January 1.